A unified platform for property management, rentals, and relocation — from publishing a listing to collecting rent. Starting in Bulgaria. Built for the world.
A super app that combines everything people need to move to a new city, settle in, manage their home and daily life — all in one place.
Landlords manage their properties, publish listings, accept viewings, and collect rent — all from a single dashboard.
Tenants search properties with maps, filters, and SEO-optimized listings. Book a viewing with one click.
Stripe Connect for online rent payments with automatic commission. Digital contracts and receipts.
Request system for repairs with priorities, statuses, and tracking. Tenants photograph, landlords act.
Built-in messaging between tenant and landlord. Notifications via email, SMS, and in-app.
Dashboard with revenue, occupancy, and upcoming payments. Financial overview for each property.
Bulgarian landlord with 2-5 rental properties
Manages properties from desktop. Needs: listings with strong SEO, booking for viewings, online rent collection, and an overview of who has paid.
Expat / tenant looking for housing in Bulgaria
Searches on mobile. Needs: easy search, map view, booking viewings, online rent payment, communication with landlord.
Complete feature breakdown across all three user types. Each feature is tagged with its delivery phase.
Add/edit properties with address, type, size, amenities, floor plan. Multi-property overview with occupancy status.
Create public listings with photos (up to 50), description, price, availability. SEO-optimized URLs. Featured/boosted listings.
Set available time slots for property viewings. Tenants book online. Calendar sync. Automatic reminders via email/SMS.
Stripe Connect payouts. Track who paid, who's late. Automatic payment reminders. Receipt generation. Payment history.
Tenant profiles with contact info, lease dates, payment history. Invite tenants to the platform. Notes and documents per tenant.
In-app messaging with tenants. Conversation history. Email/push notifications for new messages.
Receive repair requests from tenants with photos and priority. Track status (open → in progress → resolved). Assign contractors.
Revenue per property, occupancy rates, expense tracking, ROI calculator. Monthly/yearly reports. Export to CSV/PDF.
Generate lease agreements from templates. E-sign with both parties. Automatic renewal reminders. Document storage.
Log maintenance costs, insurance, taxes per property. Categorize expenses. Annual summary for tax filing.
Publish listings in multiple languages. Auto-translation with manual override. Reach international tenants.
Manage properties on the go. Push notifications for payments, messages, and maintenance requests.
AI-powered rent pricing based on location, property type, market trends, and seasonality. Comparable listings analysis.
Cross-property analytics. Total portfolio value, aggregate cash flow, vacancy trends, YoY growth charts.
Search properties on interactive map. Filter by price, rooms, area, amenities, distance to metro/center. PostGIS-powered geo queries.
Rich property pages with photo gallery, floor plan, amenities list, neighborhood info. SEO-optimized for Google indexing.
See available time slots and book with one click. Receive confirmation + reminder via email and SMS. Cancel/reschedule easily.
Pay rent via card or bank transfer through Stripe. Automatic receipts. Payment history and upcoming due dates in dashboard.
Direct messaging with property owner. Ask questions before booking. Discuss lease terms. Conversation history preserved.
Report issues with photos and description. Set priority (low/medium/high/emergency). Track resolution status in real-time.
Save favorite properties. Set search alerts — get notified when new listings match your criteria (area, price, rooms).
Review and sign lease agreements digitally. Download signed copies. Receive renewal reminders before lease expires.
Rate landlord and property after tenancy. Read reviews from previous tenants. Build trust and transparency.
Overview of current lease, upcoming payments, maintenance request status, documents, and communication history.
Find compatible roommates based on budget, lifestyle, and location preferences. Split rent automatically.
360° property tours without visiting in person. Essential for international tenants and expats relocating from abroad.
Step-by-step guides for moving to a new city/country. Utilities setup, registration, banking, transport — all in one place.
Smart suggestions based on search history, budget, work location, and lifestyle preferences. "Properties you might like."
Invite team members with role-based access (admin, agent, accountant, viewer). Activity logs per user.
Manage 20-1000+ properties from one dashboard. Bulk actions: update pricing, availability, publish/unpublish listings.
Collect rent from tenants, auto-deduct agency commission, distribute to property owners via Stripe Connect split payments.
Portfolio overview: total units, occupancy rate, pending payments, overdue rents, maintenance queue. At-a-glance KPIs.
Track prospective tenants through the pipeline: inquiry → viewing → application → approved → moved in. Conversion analytics.
Create reusable lease templates with custom clauses. Pre-fill tenant/property data. Bulk generate for multiple units.
Maintain a list of trusted contractors (plumber, electrician, cleaner). Assign maintenance requests. Track costs per vendor.
Revenue per owner, per property, per period. Commission earned. Expense breakdowns. Export to accounting software (CSV/PDF).
REST API for integrations with external CRMs, accounting tools, and listing portals. Webhook notifications for key events.
Custom branding: your logo, colors, domain. Offer NOVARA-powered management to your clients under your own brand.
Manage properties across multiple countries from one account. Multi-currency, multi-language, country-specific compliance.
Competitive rent analysis by neighborhood. Demand heatmaps. Vacancy predictions. Price optimization suggestions.
GDPR data management. Tenant screening (with consent). Document retention policies. Audit trail for all actions.
Auto-respond to inquiries. Smart maintenance triage. Predictive vacancy alerts. Automated rent adjustment suggestions.
Total features across all user types
MVP features (Phase 1 — Weeks 1-12)
Landlord features
Tenant features
Agency features
Starting with an MVP for landlords. Each phase adds value without risking stability.
Full property management and rental system. Landlord dashboard, public listings with SEO, booking for viewings, Stripe Connect payments, messaging.
Real-time messaging, e-sign contracts, advanced analytics, multi-language (BG + EN), service marketplace.
React Native mobile app for tenants. Push notifications, virtual tours, Meilisearch for fast search.
Relocation guide for expats, AI-powered property recommendations, auto-translation of listings, community features.
Expansion to Romania, Greece, and other EU markets. Multi-region infrastructure, white-label for agencies.
Full TypeScript — from frontend to backend. Shared types, validations, and business logic across all layers.
Modular Monolith — a single backend process with isolated domain modules, ready for extraction as microservices when needed.
Auth, Users, Roles, Sessions, OAuth
Properties, Listings, Search, Media
Leases, Contracts, Bookings, Maintenance
Subscriptions, Payments, Invoices, Payouts
Freemium model — free to start, scales with your needs. Every plan includes full dashboard access and messaging.
Recurring revenue from landlords and agencies. Freemium model attracts users, premium plans monetize.
On every rent payment through the platform. For €650 rent → NOVARA receives €16.25. Stripe handles the transaction.
Total: ~€80/mo at launch. AX42: 8-core Ryzen 7 PRO, 64GB DDR5 ECC, 2×512GB NVMe. Room to grow before needing a second server.
Verified for availability. Ranked by value for NOVARA as a property/SaaS platform.
* novara.com, novara.app, novara.io, novara.dev — taken. Novara is an Italian city (100K+ population), so major TLDs have been registered long ago.
Global property management software market: $3.6-6.4B (2025), growing 7-10% CAGR. Europe holds ~27% (~$1B+). No dominant PMS SaaS exists in SE Europe. NOVARA starts in Bulgaria, expands internationally from Year 2.
Property management software in 2025. Cloud SaaS: 64%+ of new deployments. AppFolio alone: $948M revenue, 8.9M units. Buildium: $62-400/mo plans, 1M+ users. Market growing 7-10% CAGR.
Bulgaria: only Bilid (commercial focus, Plovdiv). Romania, Greece, Croatia, Serbia — no local PMS SaaS. Western tools don't serve these markets (language, payments, pricing). 25M+ population across target countries.
Sofia 2-bed: €740/mo. 100K+ landlords nationally. Gross yields: 4-6%. Eurozone entry (Jan 2026) accelerating digitalization. imot.bg/imoti.com are listing portals only — no management tools.
Year 1: Bulgaria MVP. Year 2: English version + international marketing → Romania, Greece, expat communities. Year 3-5: aggressive EU expansion with multi-language, multi-currency (EUR-native).
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| 🌍 GROWTH & USERS | |||||
| Markets | Bulgaria | BG + EN global | BG, RO, GR, HR | 8 EU countries | 10-15 countries |
| Languages supported | BG, EN | BG, EN, RO | +EL, HR, SR | +DE, ES, IT | 12+ languages |
| Registered users (tenants + landlords) | 800 | 12,000 | 65,000 | 220,000 | 500,000 |
| Paid landlords / agencies | 15 | 250 | 1,500 | 4,200 | 8,500 |
| Properties managed on platform | 35 | 700 | 5,000 | 16,000 | 40,000 |
| Rent payments through platform / mo | 5 | 100 | 800 | 3,000 | 8,000 |
| 💰 REVENUE | |||||
| Subscriptions (avg €22→€35/mo) | €2,640 | €42,000 | €378,000 | €1,260,000 | €2,856,000 |
| Rent commission 2.5% (avg €650) | €975 | €19,500 | €156,000 | €585,000 | €1,560,000 |
| Featured listings, premium add-ons | — | €3,600 | €24,000 | €72,000 | €168,000 |
| White-label API / B2B licensing | — | — | — | €36,000 | €120,000 |
| Stripe / payment processing fees | -€105 | -€1,888 | -€16,182 | -€56,667 | -€136,416 |
| Net Revenue | €3,510 | €63,212 | €541,818 | €1,896,333 | €4,567,584 |
| 📉 EXPENSES | |||||
| Infrastructure (Hetzner AX42 dedicated → multi-region) | €1,080 | €3,600 | €14,400 | €38,400 | €76,800 |
| Third-party SaaS (Sentry, email, SMS, maps, AI) | €360 | €3,600 | €14,400 | €36,000 | €60,000 |
| Domain, SSL, legal compliance per country | €120 | €600 | €3,600 | €8,400 | €14,400 |
| Marketing & customer acquisition | €600 | €9,600 | €48,000 | €96,000 | €144,000 |
| Legal, accounting & GDPR compliance | €1,200 | €3,600 | €12,000 | €24,000 | €36,000 |
| Founder salary | €7,200 | €18,000 | €36,000 | €48,000 | €60,000 |
| Team (developers, support, marketing) | — | €14,400 | €72,000 | €168,000 | €312,000 |
| Total Expenses | €10,560 | €53,400 | €200,400 | €418,800 | €703,200 |
| Net Profit / Loss | -€7,050 | €9,812 | €341,418 | €1,477,533 | €3,864,384 |
| Cumulative profit | -€7,050 | €2,762 | €344,180 | €1,821,713 | €5,686,097 |
| Profit margin | -201% | 16% | 63% | 78% | 85% |
| NOVARA vs global PMS market | <0.001% | 0.001% | 0.01% | 0.03% | 0.07% |
| Team size | 1 (founder) | 3 | 8 | 15 | 25 |
🇧🇬 Bulgaria
MVP + first clients
800 users
🇧🇬🇬🇧 BG + English
Global marketing
🇷🇴 Romania prep
12K users
🇷🇴🇬🇷🇭🇷 SE Europe
4 languages
Expat communities
65K users
🇩🇪🇪🇸🇮🇹🇵🇹 Western EU
8 countries
White-label API
220K users
🌍 10-15 countries
12+ languages
B2B + B2C
500K users
+1 frontend dev (€1,200/mo)
+1 part-time support (€600/mo)
Founder: full-stack + product
+2 developers (€2K/mo each)
+1 marketing (€1.5K/mo)
+1 support lead (€1.2K/mo)
+1 localization (€1K/mo)
+3 devs (mobile, backend, QA)
+2 country managers
+1 sales lead
+1 designer
Full engineering team (10)
Sales & marketing (6)
Support (5)
Operations (4)
Avg subscription: €22/mo Y1 (BG pricing), rising to €35/mo Y5 (EU pricing mix).
Avg rent across markets: €650/mo (BG €600, RO €500, GR €700, DE €1,100).
Conversion rate: 2% registered → paid (conservative for freemium).
Viral coefficient: each landlord invites avg 3-5 tenants → organic user growth.
Monthly churn: 4% (property lock-in lowers churn).
ARPU grows as Western EU markets adopt higher-tier plans.
White-label API: €500-2,000/mo per agency (from Y4).
BG-based team: dev salaries €1.2-2.5K/mo (vs €5-8K Western EU) — 60% cost advantage.
Marketing: 8% of revenue Y1, scales to 15-18% at expansion peak, stabilizes at 12%.
CAC target: €15 BG, €25 SE Europe, €40 Western EU (Facebook/Google CPM much cheaper in SEE).
Multi-region infra: Hetzner AX42 dedicated (€57/mo) from day 1, scaling to multi-server by Y3. ~€6.4K/mo by Y5.
Legal/compliance: GDPR + local rental law per country, ~€3K/country one-time + ongoing.
Founder salary: €600/mo Y1 → €5,000/mo Y5 (still below EU SaaS CEO benchmarks).
500K users by Y5 = just 0.07% of global PMS market. SE Europe is a whitespace — no one owns it. EUR-native advantage post-Eurozone. AppFolio grew from $0 to $948M proving the model. BG cost base = ship faster, cheaper.
Solo founder bottleneck in Y1. Hiring speed in Y2-3 critical. Multi-country compliance complexity. Western PMS could localize for SEE. Landlord tech adoption varies by country. Currency risk in non-EUR markets (RO, HR pre-EUR).
If product-market fit hits early: 1M+ users, €5M+ ARR by Y5. VC funding after Y2 traction accelerates to 20+ countries. White-label powers 100+ agencies. Acquisition target for AppFolio/Yardi entering EU market.
Network (Cloudflare WAF) → Transport (TLS 1.3) → Application (rate limiting, validation) → Auth (JWT + bcrypt) → Authorization (RBAC) → Data (encryption at rest)
Data export (right to portability), account deletion (right to erasure), audit logs, cookie consent, privacy-by-design architecture.
Automated daily backups, point-in-time recovery, RTO < 1 hour. DR drill every quarter. EU data residency (Hetzner Falkenstein).
Move Anywhere. Live Seamlessly.
Technical Plan v2.0 · May 2026 · Powered by Grafiks Solutions Ltd.